Our Team.
At Sunshine Community, our team is built on compassion, collaboration, and a shared belief that everyone deserves stability, connection, and hope. We combine decades of community service, local experience, and heart-driven leadership to help neighbors move forward with dignity.
Kelly Milan
Founder & CEO
Kelly Milan carries forward a legacy of service and innovation as the leader of the Sunshine family of companies. Following in the footsteps of his parents, founders of Sunshine Taxi (now Sunshine Rides), Kelly has expanded their vision into a statewide network that still deeply values its Grand Junction roots. His commitment to community growth and practical, people-first solutions led to the creation of Sunshine Community, where he continues to build programs that connect compassion with action.
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Faith Rodriguez
Executive Director
United Way & Sunshine Community
Faith is proud to lead efforts to address critical social issues and support local nonprofit initiatives. Her leadership focuses on creating impactful community partnerships and ensuring essential services reach those who need them.
Beyond her role at United Way, Faith is actively engaged in multiple community organizations. She serves on the Downtown Development Authority Board, she is a Mesa County Collaborative for the Unhoused partner, hosts United We Win- a radio show on KAFM, participates on the Grand Junction and Fruita Chamber Government Affairs Committees, is a contributing writer for City Lifestyle Magazine, and volunteers for the Redlands Middle School Booster Club. Faith is most proud of her role as wife to Victor and Mom to her son, Quin and daughter, Gabby.
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Philip Masters
Outreach Coordinator
United Way
Prior to this role, he worked with HomewardBound for over a year, gaining direct experience in homelessness services. unitedwaymesacounty.org
Before transitioning into social services, Philip spent more than 15 years as a professional entertainer in the music industry. His career took him across the U.S. (and abroad, including Japan), where he developed strong interpersonal skills and the ability to connect with diverse populations. unitedwaymesacounty.org
Philip says: “I have life experience when it comes to homelessness and I found a way out. Now I want to be a part of the solution in helping others find a way out of homelessness and helplessness.”
Alexis Hitzeroth
Program Manager
Sunshine Community​
A U.S. Army veteran, former city council candidate, and service industry professional, Alexis brings a unique blend of discipline, empathy, and community insight to Sunshine Community. With a degree in Environmental Science and years of experience in both field research and public service, she has a deep understanding of the challenges faced by individuals living under the ALICE threshold or experiencing homelessness.
Alexis leads with heart and practicality—bridging her hands-on leadership style with a commitment to helping people rebuild stability and confidence through structured, holistic programs. Her background in both science and service inspires Sunshine’s mission of empowering people through compassion, connection, and opportunity.
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